The Middle East Film and Comic Con powered by Rani for 2017 drew to a close after welcoming enthusiasts, fans and cosplayers who all came out in full force to catch their favourite stars and experience the best of the festival from 6th to 8th April at the Dubai World Trade Centre (DWTC). The date for the next edition is set for 5th to 7th April 2018 leaving fans with plenty to look forward to. The organizers have also announced a partnership with the Dubai Film and TV Commission (DFTC) for the first-ever VIDXB.

Anthony Mackie, Liam Cunningham, Greg Grunberg, Kane, Josh McDermitt and Cas Anvar lent some major star presence to the event. There were several workshops hosted by professional cosplayers like Nicole Marie Jean and Linda Le, award-winning film makers such as Faisal Hashmi, and comic artists. The cosplay competition, which has always garnered overwhelming attention and participation, witnessed avid Comic Con fans dress up as their favorite characters and winning titles for ‘Best Play-Station Cosplay’ and ‘Best Manga/Anime Character’. And the addition of the International Artists Alley featuring over 30 professional artists was a huge hit.

Another highlight of this year’s event was the announcement of an exciting collaboration between the Dubai Film and TV Commission (DFTC), a member of Dubai Creative Clusters Authority, and Youtube to launch VIDXB 2017. Produced in association with The Alliance LLC, organisers of MEFCC, VIDXB is the MENA region’s first annual gathering celebrating the world of online video. Happening from 8th to 9th December, it will kickstart an ongoing series of programmes to promote local talent, showcase emerging technologies and facilitate the development of skills for Dubai’s growing digital media talent pool.

Speaking about this new development Benjamin Caddy, CEO of MEFCC organisers, The Alliance LLC, said, “We have been really successful with hosting the MEFCC over the last six years and we have always looked at the event as not just a platform to showcase big international names but also as an outlet to support the development of regional talent. I’d like to believe that we will be able to replicate this success with our collaboration with VIDXB and give dynamic, new media content creators in the region an organic platform to share knowledge and find opportunities to grow further in this industry.”

The target audience of VIDXB is everyone who has embraced digital platforms to create, consume and share content. The spectrum of interests covered will be extensive and range from lifestyle and beauty to gaming, technology and sports. Knowledge will be shared through hands-on, fun activations and interactive workshops and panels with top creators.

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