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Katch PR Team at the Reopening of At.mosphere: Culinary Excellence Redefined in The World’s Tallest Tower – Burj Khalifa

by Zainab Habil | 24th April 2023 | Communication,Digital,Disruption,Food and Beverage,Hospitality,Marketing,Public Relations,Social Media
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Katch PR Team at the Reopening of At.mosphere: Culinary Excellence Redefined in The World’s Tallest Tower – Burj Khalifa

Surrounded by the clouds, on the 122nd floor of the world’s tallest building, At.mosphere is back to take its spot as the ultimate dining destination in Dubai

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Lovers of exquisite culinary experiences were waiting with bated breath, and were not disappointed when At.mosphere Dubai reopened in grand style earlier this year, to mark a new era for this fine-dining hotspot. Perched on the 122nd floor of the Burj Khalifa, the world's tallest building, At.mosphere offers a unique culinary and sensory experience that is second to none. Rising 442 metres into the air, it offers jaw-dropping views, mesmerising culinary masterpieces, and the kind of premium service that is known to leave diners speechless.


The much-anticipated re-incarnation of this world-renowned restaurant took place in February 2023, the few months prior to which the restaurant underwent a complete transformation. The newer, grander At.mosphere is now lined with royal interiors of burgundy hues intertwined with midnight blue, enveloping a stunning restaurant, along with a relaxed lounge and bar area, making it a vision of opulence.


Upon arriving from the fastest elevator in the world, you are greeted by the most breathtaking views of the glittering Dubai skyline and the crystal-clear Arabian Gulf. However, the journey of wonder doesn’t end with the optics. Your taste buds are up for an even more pleasant surprise as you relish the most delicious worldly cuisines, specially curated by At.mosphere's team of talented food artists. Guests can indulge in international-infused culinary masterpieces in a cosy, relaxed, and trendy atmosphere in the lounge or enjoy a refined dining experience in the restaurant, where they can savour dishes such as Foie Gras, Billionaire Sliders, Braised Wild Mushroom, Oysters on Ice, Wagyu 9+ Tomahawk, and Blue Lobster. 

The incredible French-inspired gastronomy served at At.mosphere is perfectly complemented by the sophistication that surrounds the venue. Dotted with charming and unexpected elements such as the dramatic sweeping staircase that leads to the dining area, antique books, mirrored trellis, mosaic flooring, and intricate fabric walls, all of which come together to create a picturesque setting that sets the scene perfectly for the gourmet adventure that awaits. 


As the official PR and Communications partner of this marvellous restaurant, Katch International was entrusted with the responsibility of handling the full PR relaunch of At.mosphere, and of ensuring that this iconic reopening received the coverage it deserves. Apart from drafting and distributing the relaunch press release, Katch International was the brain behind the campaign line “The Place To Be At” for At.mosphere, a hashtag which was widely used for all upcoming content, social media, influencer visits, press releases, and more. ‘The Place To Be At’ became a constant across all our PR activations, posts, and really caught on as an excellent catchphrase that simply, yet interestingly, described At.mosphere. 

In just two weeks, Katch international curated and hosted three major events as part of the relaunch, inviting the who’s who of Dubai’s culinary scene and media representatives - A media first look event with 60+ media personnel, an influencer event with 60+ influencers, and an industry dinner with key foodies. Katch’s efforts resulted in 350,000+ views from social media coverage and PR coverage worth over AED 4,030,632 was generated in only the first month. Additionally, in the first month of the opening, Katch International got At.mosphere shortlisted for the prestigious Gault & Millau food guide.  


Katch International also initiated several other PR activities such as securing media reviews with the likes of Gulf Buzz, Vogue, and DXB Today, securing an exclusive show in Dubai One, conducting a chef interview with Khaleej Times, and getting a feature in Interior Middle East. We also hosted key media titles for the launch event including Vogue, Cosmopolitan, The National, What’s On, Emirates Women, Harper’s Bazaar, and more. We also hosted over 60 high profile influencers, including the highly popular Dubai Bling cast.  

The launch event saw attendees from multiple renowned publications, who posted about the event on their official social media handles, including What’s On Dubai, Time Out Dubai, Gault & Millau, and Emirates Woman. Additionally, celebrated reporters such as Aakanksha Naval, Abdul Karim Hanif, Blanche Dmello, Nitya Chablani, Sophie Prideaux, Twinkle Stanley, Lydia Medeiros, and Janey Spoony also took to their Instagram pages to post about the launch. 

Amongst the many popular influencers who were invited to the event, there were some recognisable names including Aya, Beata, Blanca Francom, Ebraheem, Farah Syed Shah, Leyla Brunton, Mariam George, Mr. Taster, Nicole on Trend, The Diva Dee, Katya Kovtunovich, and Truffle Man Dubai, who posted extensively about the relaunch. The total number of views garnered from social media coverage exceeded 350,000 and the number of likes from social media coverage exceeded 50,000 in the month of February alone. This extensive PR plan meticulously compiled by Katch, which was a combination of traditional PR methods and the new-age influencer marketing, is an excellent example of what we do best - uses the best tools to get events and places trending globally. 


New and better than ever imagined, At.mosphere Restaurant and Lounge is the pre-eminent dining destination for the world. With its newly transformed self, At.mosphere is back to impress even the most discerning diners of the country and is not shying away from claiming its spot as the ultimate luxury-dining restaurant. Refined luxury can be seen in every delicate detail, and sleek, timeless elegance can be found around every corner. 

At.mosphere Dubai's reopening was a huge success, thanks to its exceptional food, breathtaking views, and elegant surroundings, and Katch International is proud to have been a part of this historic event. If you are looking for an unforgettable dining experience that will tantalise your senses and take your breath away, At.mosphere is the perfect choice. Book your reservation now and prepare to be mesmerised by the beauty of Dubai, one dish at a time! 

 For more related updates and to Katch us covering similar events, watch this space!

Katch our game-changing PR and Communications, Social Media, Branding and Design, Brand Consultancy, Digital Marketing and Global Communications services to help your brand make noise. Get in touch with our 360-Marketing agency in Dubai, Qatar, and London, and let’s get the conversation started!