Your browser does not support JavaScript! A London List works best with javascript ( and by best only ).
Katch Logo

Katch up on how Guns N' Roses Rocked the Etihad Arena in Abu Dhabi

by Paudie Marum | 19th June 2023 | Communication,Public Relations,Marketing
Guns and Roses

A legendary concert experience for all in attendance, the iconic rock band pulled out all the stops to wow the crowd at this unmissable gig

A day that will go down in rock and roll history. On June 1st, the globally renowned rock band, Guns N' Roses, took the stage at the Etihad Arena, Yas Island, Abu Dhabi, as part of the highly anticipated Middle East leg of their world tour. With Katch International as the PR agency behind the scenes, this concert became a historic event for rock music enthusiasts in the region. A truly electrifying experience unfolded that night for all in attendance and it was a roaring success that won’t soon be forgotten.


Guns N' Roses, a powerhouse rock band formed in 1985, made their mark on the world stage with their debut album "Appetite for Destruction" in 1987. Since then, their fusion of punk rock, blues rock, hard rock, heavy metal, and glam metal has captivated fans worldwide. After nearly four decades of rocking out stadiums, this tour showcased the band's enduring influence and their ability to deliver unforgettable live performances.

Produced by Live Nation Middle East, the concert at the Etihad Arena treated residents and visitors of Abu Dhabi to an unparalleled musical extravaganza. Axl Rose, Duff McKagan, Slash, Dizzy Reed, Richard Fortus, Frank Ferrer, and Melissa Reese brought their collective talents to the stage, belting out an array of chart-topping hits. From the iconic "Sweet Child O' Mine" to the timeless "Welcome to the Jungle," the audience revelled in the magic of rock and roll. The band's performance of "November Rain," a song that recently surpassed 2 billion views on its music video, was the icing on the cake for concertgoers and added an extra element of intrigue to the awe-inspiring atmosphere.


Behind the scenes, Katch International, the PR and Communications agency for the event, played a vital role in creating buzz and excitement for the extraordinary concert. Through strategic efforts, we generated substantial media coverage, with a staggering total PR value of AED 8,615,325. Katch International's successful partnership with various media outlets ensured extensive promotion of the event, garnering much attention in both the press and on social media.

Katch International drafted two press releases: a "Guns and Roses - Announcement" and another announcing the "Guns and Roses - Supporting Act." These releases effectively disseminated the news, capturing the attention of fans and media alike. Our ongoing media listings ensured that the concert remained a topic of conversation, with prominent coverage in esteemed publications such as Lovin Dubai, Khaleej Times, Gulf News, The National, What's On Dubai, What's On Abu Dhabi, Esquire, Harper’s Bazaar, Arabian Business, Alitihad, Vogue Arabia, and more.


To further enhance the concert's appeal, Katch International secured partnerships with Melody House and LSB (Lock, Stock, and Barrel). Melody House hosted a battle of the bands competition, offering aspiring musicians a chance to win tickets to the concert. LSB, on the other hand, organised the Lock Stock and Live Brunch, a special event where attendees had an opportunity to win concert tickets. These partnerships not only amplified the excitement surrounding the concert but also provided unique experiences for fans.

Katch International's competitions with Timeout Abu Dhabi, LSB, and Melody House created significant traction among fans. These contests offered lucky winners a once-in-a-lifetime chance to witness Guns N' Roses live in Abu Dhabi. By engaging with the audience through these exciting competitions, Katch International successfully heightened the anticipation and contributed to the concert's immense appeal.

41 2023-638207264208166751-816

The Guns N' Roses concert at the Etihad Arena, Yas Island, Abu Dhabi on June 1st was a historic and unforgettable night for fans of rock and roll. With Katch International's exemplary PR efforts, the event garnered extensive media coverage and captivated the hearts of music enthusiasts in the region. The concert served as a testament to the band's enduring legacy and cemented their status as global rock megastars. As Guns N' Roses continues their world tour, fans eagerly await more news and surprises, thanks to the proud partnership with Live Nation.

For more related updates and to Katch us covering similar events, watch this space!

Katch our game-changing PR and Communications, Social Media, Branding and Design, Brand Consultancy, Digital Marketing, and Global Communications services to help your brand make noise. Get in touch with our 360-Marketing agency in Dubai, Qatar, and London, and let’s get the conversation started!