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Katch The Exclusive Collaboration Between CASIO Middle East and Shabab Al Ahli Football Club

by Mariam Elsanousi | 1st May 2022 | Public Relations,Communication
CASIO X Shabab Al Ahli Ribbon Cutting Image 2

Katch is extremely zealous to be providing its Public Relations and Communication services in order to bolster the anticipation for the G-SHOCK collaboration between Casio Middle East and Shabab Al Ahli Football Club and, undoubtedly, increase its popularity.

CASIO Middle East

Casio Computer Co., Ltd. is a Japanese multinational electronics manufacturing corporation headquartered in Shibuya, Tokyo, Japan. Its extensive range of products includes calculators, mobile phones, digital cameras, electronic musical instruments, and analogue and digital watches.

Shabab Al-Ahli Club is an Emirati professional association football club based in Dubai, that currently plays in the UAE ADNOC Pro League. Al-Ahli is one of the most successful clubs in the UAE. Al Ahli FC has won 7 league titles, a record of 10 UAE's President Cup titles, 5 UAE super Cup titles, 5 UAE League Cup titles, and 1 Emirati-Moroccan Super Cup, earning a total of 27 titles, making them the second most successful team in UAE. In the latest ranking by the IFFHS, Shabab Al Ahli is the 7th best club in Asia and ranked 110th in the world.

CASIO X Shabab Al Ahli

Never-seen Collaboration

If you haven’t already heard, a never-seen-before collaboration between CASIO Middle East, a leading durable watch-making corporation, and Shabab Al Ahli Football Club, home to one of the most prominent football teams in the UAE, took place. The collaboration resulted in the creation of G-SHOCK; a limited-time watch with only 200 in supply. G-SHOCK will only be sold in Shabab Al Ahli merchandise stores. This partnership is to be especially anticipated due to the approaching Qatar World Cup 2022, which will surely unite the most avid football, G-SHOCK, and Shabab Al Ahli supporters.

Katch The Noteworthy Guests

Noteworthy attendees to the signing ceremony to announce the G-SHOCK collaboration included Mr. Takashi Seimiya, Managing Director of Casio Middle East FZE, Dr. Khalid al Zahed, CEO of Shabab Al Ahli Football Club, Mr. Abudullatif Al Sayegh, Commercial & Media communications Director of Shabab Al Ahli FC, and finally, Yahya Ghassanai, one of Shabab Al Ahli’s and the UAE National team’s most skillful players.

WhatsApp Image 2022-04-21 at 1.54.30 PM

Unparalleled Experience

The team at Katch was involved in every aspect of the event, from selecting the media, handing out media gifts, decorating the venue, and more! In addition to extensive media coverage in leading English and Arabic publications, Katch secured interview opportunities with the spokespeople from Shabab Al Ahli Football Club and Casio with a host of popular titles. The event was also hugely impactful across Dubai TV and Al Khaleej social media. To top it all off, we achieved all of this quickly, making for a remarkably successful event all around.

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