The Alliance, organisers of the Middle East Film and Comic Con (MEFCC), have formed a strategic partnership with Katch International to help promote MEFCC 2016. The event will take place from April 7 – April 9, 2016 at the Dubai World Trade Centre and aims to attract fans, cosplayers, enthusiasts, industry leaders, artists, writers, directors and entrepreneurs from across the Middle East and beyond.


“The Alliance and Katch International first worked together for GAMES 15 and it has been one of the most fruitful and enjoyable partnerships we’ve had,” says Georgie Woollams, Managing Director, Katch International. “We are delighted to continue to become an extension of their team and we’re here to ensure that the 5th anniversary of MEFCC becomes not just the most exciting one to date, but the most successful as well, in terms of tapping into all possible channels to reach the target market, both old and new.”


Arafaat Ali Khan, Director of Communications, The Alliance, adds “We’re ramping up every aspect of our communications for the 5th anniversary of MEFCC. We’re really looking to take over the proverbial airwaves around the con and this means expanding our team in every facet of the business. Katch played an integral part in our PR success last year and we’re happy to have them as part of our larger team for MEFCC 2016.”