Dubai, United Arab Emirates – The fashion industry has always held a special place in Katch International’s client portfolio and this association is all set to become stronger with the launch of the agency’s in-house fashion solution Katch Showroom. This organic relationship comes as no surprise given that when Katch International was first launched seven years ago, one of its core values was to support up and coming designers by offering a cost-effective platform. Katch International was founded in London but has rapidly carved a niche for itself in Dubai. While it has always embraced fashion customers, the past few months have seen its loyal clientele rapidly growing to now include established names in both the region and globally such as AmatoLe 66Suitsupply and Payal New York.

Georgie Woollams, Managing Director of Katch International, has been quick to acknowledge the growing need in the market for a customised fashion PR and communications wing and it is this vision that has spearheaded the announcement of Katch Showroom.

She said, “Over the past 7 years, we’ve launched more than 150 designers at major fashion weeks around the world. We’ve dressed celebrities such as Paloma Faith, Jessie J and Nicole Scherzinger and have introduced some really great brands such as Das and Teresita Orillac at London Fashion Week. With respect to this region, we were the ones to introduce the first ever Middle East Fashion Awards at Atlantis The Palm two years ago and to launch the VIP Q lounge at Fashion Forward. We’ve got the experience to back us and hope that our out-of-the-box approach and constant string of innovative ideas will give our fashion clients that much-needed edge.

The basic premise of Katch Showroom is to cohesively correlate all existing fashion accounts under one stylish umbrella to make their offerings more accessible and boost media coverage. Georgie is also the force behind Katch Lookbook, which is to be a weekly and monthly feature with a fresh and appealing look and feel, to inform important fashion magazines, editors and industry insiders about new products retailed by their clients. Editors will now have the option to eliminate sifting through several mails and will instead be able to visit one platform that features product shots and gives inspiration for upcoming spreads. Each month, Katch will also focus on one sartorial theme and showcase relevant products from each of their clients. Taking things a notch further, Katch International will also offer an option where products can be delivered to editorial teams.