Public Relations
Public Relations is where Katch began, and it remains the foundation of everything we do. As a leading PR agency in the UAE, with offices in Dubai and Riyadh and roots in London, we’ve spent more than 15 years delivering Public Relations in Dubai, across the GCC, and internationally for both ambitious start-ups and established global brands. Our approach blends strategy, storytelling, and cultural intelligence, ensuring every campaign cuts through noise and connects with the audiences that matter most. We have handled brand launches, reputation building campaigns, and always-on media relations, not chasing headlines for the sake of it, but rather building narratives that last.
Our strength lies in our ability to operate seamlessly across sectors and borders. We deliver Global PR strategies that feel locally relevant, supported by deep regional knowledge, long-standing media relationships, and an in-house Arabic team that ensures messaging resonates on every level. Our work spans hospitality, F&B, live entertainment, fashion and beauty, real estate, and corporate communications, with experience managing everything from high-profile launches and cultural moments to sensitive crisis communications. No two brands are the same, which is why every PR strategy we create is tailored, insight-led, and designed to reflect the world your audience actually lives in.
We pride ourselves on our culture-first mindset. We believe PR doesn’t exist in a vacuum, it should reflect the social, cultural, and commercial landscape around it. As an experiential PR agency at heart, we go beyond traditional media relations to create moments, partnerships, and stories people genuinely care about. Through shaping long-term brand reputation, amplifying a major event, or supporting a business through periods of change, our role is to bridge the gap between vision and visibility. For us, PR is about trust, connection, and showing up with heart, creativity, and intent, every single time.
Media relations connects your brand with the journalists, editors, and publications that matter to your audience. Katch works across English, Arabic, trade, and international media, using established relationships and a strong understanding of the regional media landscape to identify relevant opportunities.
We begin by understanding the story, audience and wider business objective. We then build a targeted media approach around those priorities. This can include proactive pitching, reactive opportunities, interviews, features, profiles, and commentary. For retained clients, media relations can form part of an ongoing programme, with activity shaped around the news cycle, business priorities, and opportunities that emerge throughout the year.
The result is a considered media strategy designed to build visibility and credibility over time.
Crisis communications requires clear thinking and fast action. Katch supports brands when a sensitive issue has the potential to affect reputation, stakeholder confidence or public perception.
Our crisis work focuses on understanding the situation, establishing the facts, identifying the audiences that need to be addressed, and developing clear communications for the immediate response. This can include holding statements, media responses, spokesperson preparation ,and ongoing communications as the situation develops.
Katch will decide with each client the required crisis response time, based on each individual scenario.
A strong press release gives journalists a clear reason to care about your news. Katch develops and drafts press releases around launches, partnerships, appointments, announcements, and key business milestones.
Our team handles the writing, refinement, and approval process before distributing the final release to relevant media. We can also provide Arabic versions with cultural nuance, allowing campaigns to reach English- and Arabic-language audiences across the region.
Press release writing sits within our PR service, with our in-house copywriting expertise helping ensure the final story is clear, accurate, and suited to its intended audience.
Effective communications are not always about the media. Stakeholder engagement planning helps brands understand who needs to be informed, when they need to hear from you and what they need to know.
Katch can support stakeholder mapping and communications planning around business changes, launches, developments, and other significant moments. The resulting plan gives teams a clearer understanding of their audiences, key messages, channels, and responsibilities.
A launch needs more than people in a room. Katch supports brands with the PR strategy, media outreach, and guest management needed to turn a launch into a story.
Our team has experience supporting launches across hospitality, F&B, lifestyle, entertainment, and other consumer-facing sectors. Depending on the brief, this can include media invitations, guestlist development, press materials, interview opportunities, on-the-day media management, and post-event follow-up.
We work closely with the wider client and event teams, so the communications activity supports the launch itself and gives the story a life beyond the event.
Corporate communications helps organisations communicate clearly with the people who matter to their business. Katch supports companies with announcements, leadership profiles, corporate storytelling, and ongoing communications programmes.
This can include developing corporate messaging, identifying media opportunities for senior spokespeople, preparing announcements, and creating communications materials that explain business developments clearly and credibly.
Corporate communications is particularly useful for organisations experiencing growth, entering a new market, announcing a major development or navigating significant change.
Media training prepares spokespeople to communicate confidently, clearly, and consistently when speaking to journalists or appearing in public-facing interviews.
Katch can provide tailored training for individuals or leadership teams, covering interview preparation, key messaging, difficult questions, and practical techniques for staying on message. Training can be delivered in English and Arabic, depending on the needs of the spokesperson and market.
Influencer and KOL relations can support a wider PR campaign when creator voices are relevant to the audience and story. Katch identifies suitable local and regional voices based on the campaign brief, audience, and cultural fit.
For dedicated influencer marketing and social media campaigns, see our Social Media services.
