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Atlantis the Royal


Just when we thought Dubai had seen it all, Atlantis The Royal emerged like an elaborate game of Tetris on the iconic Palm Jumeirah, as the city’s largest and perhaps grandest luxury endeavour yet. An unparalleled destination located on the crescent of The Palm Jumeirah, right next to Atlantis, The Palm, this superstar of a resort was the talking point of the world for months in the build up to its reveal. Fourteen years in the making, this global landmark surges 43 storeys high and spans 406,000 square metres.

Designed by the exceptional Kohn Pederson Fox Associates, the exterior of this architectural marvel is a symbol of the world of luxuries that awaits on the inside. With its decadent design and long list of luxury and fashion brands, Atlantis The Royal, which is frequently being referred to simply as “The Royal,” pushes the boundaries of modern opulence. The luxury amenities in their sheer quantity are nothing short of impressive: there are 795-rooms and suites, 231-residences, 92 pools, 17 top restaurants and bars from celebrity chefs, brands such as Valentino and Louis Vuitton, and a host of other uber luxurious details and offerings.

To match its grandeur, the world class resort opened its doors with a “grand reveal weekend” that became global news. A star-studded event graced by international celebrities, the opening weekend was kickstarted with blockbuster entertainment, including the jaw dropping return of the sensational superstar Beyoncé, with her first full length concert since 2018. The event saw multiple other performances and parties, an endless flow of fun and frolic, and was seamlessly covered by us at Katch International as Atlantis’ official PR and Communications partner for the GCC region.

The Service

Public Relations


The Client

Atlantis the Royal