The renowned aviation brand’s presence at the MEBAA Show 2024 saw it highlight its industry-leading models, the Challenger 3500 and record-breaking Global 7500, with Katch International helping to deliver a high-flying campaign
When it comes to redefining luxury aviation, few names shine as brightly as Bombardier. Renowned for its exceptional craftsmanship and cutting-edge innovations, the aviation powerhouse recently turned heads at the MEBAA Show 2024, the Middle East’s premier business aviation event. Behind the scenes of their stellar showcase was Katch International, as we helped the brand elevate its reach to new heights.
Bombardier’s participation at MEBAA 2024 wasn’t just about exhibiting their state-of-the-art private jets; it was about making a statement. With the Challenger 3500 and the record-breaking Global 7500 taking centre stage, the goal was clear: to captivate audiences and cement their position as the leading name in luxury aviation in the Middle East.
At Katch, we knew this wasn’t just another PR campaign; it was an opportunity to elevate a global giant into the hearts and minds of the region’s most discerning audiences. Our approach was all about creating a ripple effect—starting with impactful messaging and ending with unparalleled media buzz. To kick things off, we developed a series of tailored press releases and media invitations that built anticipation around Bombardier’s presence at MEBAA.
The event itself was nothing short of spectacular. Over the course of the show, Katch International hosted private tours of Bombardier’s two flagship jets, giving top-tier journalists and industry leaders an intimate look at what sets these aircraft apart. From the sleek design of the Challenger 3500 to the unmatched performance and luxury of the Global 7500, every detail was showcased with precision. These behind-the-scenes experiences created a buzz that extended far beyond the MEBAA Show floor.
That buzz wasn’t just talk—it translated into numbers that spoke volumes. With an astounding reach of 23 million views over 14 top-tier journalists in attendance, including representatives from Dubai One TV, Abu Dhabi TV, and Entrepreneur Middle East, the campaign delivered unparalleled reach. The PR value alone exceeded USD 125,000 (AED 1.67 million), cementing Bombardier’s position not just as an industry leader but as a brand deeply resonating with the region.
What made this campaign truly special, and what we enjoyed so much, was its human touch. By connecting media and influencers directly with Bombardier’s leadership team and offering them an exclusive insight into their world of awe-inspiring jets, we didn’t just tell Bombardier’s story—we brought it to life. These interactions provided an opportunity for audiences to experience the passion, precision, and vision behind Bombardier’s world-class jets.
For us at Katch International, working with Bombardier wasn’t just about delivering results; it was about elevating a brand we believe in. We’re proud to have played a part in their journey at the MEBAA Show 2024 and to have helped them soar to new heights in the Middle East.
As Bombardier continues to push the boundaries of luxury aviation, we can’t wait to see what the future holds.
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