KAYALI’s “Vacay in a Bottle” takes over Address Sky View’s iconic pool destination, Alto 54, creating a month-long escape that blends fragrance, flavour, and flawless views above Downtown Dubai
Summer sun means summer fun, and when it comes to iconic summer activations, there are always certain moments that truly define the season. From May 20th to June 19th, KAYALI and Alto 54 at Address Sky View have teamed up to deliver a one-of-a-kind collaboration that captures the essence of wanderlust, luxury, and immersive storytelling. In a city where experiences matter more than ever, this month-long takeover blends fragrance, fine dining, and poolside perfection in an activation that is as photogenic as it is unforgettable.
Set 54 floors above the glittering skyline of Dubai, Alto 54 is already a go-to for elevated leisure. This summer, KAYALI is helping to take it one step further, bringing its signature flair to the venue, inspired by the fragrance house’s latest collection, Vacay in a Bottle. Encompassing four unique scents that capture the spirit of sun-drenched destinations, the takeover has already transformed the poolside venue into an immersive passport-free getaway. Guests step into themed zones, including the Marrakesh Lounge, Capri Dining, Maui Cabanas, and Maldives Pool Area, each inspired by one of KAYALI’s beloved fragrances and designed to evoke the mood and energy of exotic escapes.
Think pastel umbrellas, branded cabanas, bottle-shaped floaties, and sensory scent pods that guide you through key ingredients in each perfume. With a clever perfume vending machine offering surprise samples, interactive postcard stations, and endless photo opportunities, every touchpoint invites guests to dive deeper into the world of KAYALI. It’s experiential marketing at its finest, tactile, visual, and deeply shareable.
As part of the experience, KAYALI fans and fragrance newcomers alike can spritz their way through the four scents: the citrusy zest of Capri in a Bottle, the floral warmth of Marrakesh in a Bottle, the playful sweetness of Maui in a Bottle, and the dreamy allure of Maldives in a Bottle. It’s a sensory vacation that begins the moment you arrive.
Of course, no luxury escape is complete without a perfectly paired menu, and this one doesn’t disappoint. Guests can indulge in destination-inspired bites like Maui Salmon Tacos, Caprese Burrata, and the indulgent Lobster Roll, all complemented by desserts that are as beautiful as they are delicious. Summer sips like the Coco Slush and Capri Lemonade Slushie keep the vibe tropical and refreshing from sunrise to sunset.
Behind the scenes, the Katch International team was on-site to ensure every detail came together seamlessly, working around the clock during a late-night setup and showcasing the collab with an early-morning media preview with top regional titles including Time Out, Cosmopolitan, Ahlan, and Gulf Buzz. With influencer collaborations and media coordination handled from start to finish, the activation launched with a splash and has already generated massive buzz across the city. Our team has been working closely with Alto 54 and KAYALI to troubleshoot logistics, conduct on-site testing, and ensure that the perfume vending experience runs smoothly throughout the activation period.
What makes this collaboration so successful isn’t just the aesthetics, it’s the strategy. Today’s luxury consumers crave experiences that offer more than just a pretty setting. According to recent research, around 75% of high-end consumers favour brands that deliver unique, engaging touchpoints, while 70% of millennials are more likely to purchase from brands that engage them in experience-led marketing. This activation doesn’t just sell a product, it sells a feeling. A memory. A moment in time. In doing so, it positions both KAYALI and Address Sky View as pioneers in experiential luxury.
For the team at Katch, this was a celebration of what happens when creativity, collaboration, and culture collide. From Mona Kattan’s visionary fragrance storytelling to the stunning setting of Alto 54, Vacay in a Bottle is a passport to unforgettable experiences.
The next time you plan to lounge by an awe-inspiring infinity pool, why not check out Alto 54, where you can become transported to Marrakesh, take a sojourn to The Maldives, or sip a slushie in a pastel cabana, as one thing is certain: this summer, all roads lead to this iconic venue.
Experience the escape. Smell the story. Live the luxe.
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