This definitive guide is a showcase of the brightest and most influential PR professionals in the Middle East, and it was an incredible honour, for both Georgie and the agency, to have her featured on it
Katch International is proud to celebrate its Founder and Managing Director, Georgie Woollams, who has been recognised in the latest edition of PR Week’s Middle East Power Book 2024. This prestigious listing highlights the brightest and most influential PR professionals across the region, acknowledging their innovation, leadership, and contributions to the industry. Georgie’s inclusion in this year’s Power Book reflects her exceptional efforts towards reshaping the communications landscape in the Middle East for almost a decade and a half.
With Katch now 14 years in business, over the past 12 months, Georgie has led the agency through one of its busiest and most dynamic years, delivering a series of ground-breaking campaigns across sectors such as luxury, technology, and experiential marketing. Harnessing her sharp focus on AI-driven communications, digital transformation, and immersive storytelling, Georgie has helped to position Katch as a forward-thinking leader in the ever-evolving PR space.
In her interview with PR Week, which can be found here, Georgie shared her insights on the region’s communications industry. Looking ahead with optimism, she rated the growth potential of PR in the Middle East a solid 5 out of 5, citing the region’s burgeoning status as a global hub for business, entertainment, and tourism. She also identified the biggest opportunity for the industry as the integration of AI and data analytics to create hyper-personalised, measurable campaigns while cautioning against the rising threat of misinformation in an AI-driven world.
Beyond her recognition in the Power Book, Georgie’s achievements are complemented by Katch International’s recent shortlist in the MEPRA Awards for Best Home-Grown Agency of the Year. The nomination, under the title “14 Years of Home-Grown Innovation, Creativity, and Captivating PR Campaigns,” celebrates the agency’s remarkable journey to date and recognises this ability to craft campaigns that resonate deeply with diverse audiences.
Katch has consistently been recognised for excellence in the PR and communications industry with several nominations for highly sought after awards over the years. The agency was shortlisted for Campaign Middle East 2023 as the PR/Communications Agency of the Year, PR Week Global Awards 2021 and 2024 in the Best Agency: Middle East catergory, and we were PRCA MENA Regional Awards Finalists in 2024 for Best PR Campaign: Media Relations for Small/Medium Companies, Medium Consultancy of the Year, and Rising Star of the Year for our Group Director, Dhara Bhatia.
Additionally, we’ve been featured on the prestigious Caterer ME F&B PR Powerlist in both 2023 and 2024, placing us among the top 30 PR firms in the region. Other previous accolades include our shortlisting for the PRCA MENA Regional Awards 2020 - Best PR Campaign: Influencer Relations and Campaign Agency of the Year Middle East 2022 - Independent Agency.
Georgie’s leadership over the years has been the foundation of Katch’s ethos of creativity, authenticity, and adaptability, shaping it into a powerhouse of impactful PR campaigns. From collaborating with global brands to empowering home-grown businesses, Katch continues to push boundaries and redefine success in the communications industry.
As the region’s PR landscape continues to evolve, Katch International remains committed to innovation and strategic storytelling, constantly looking to utilise its skillset to craft memorable campaigns and make a real difference.
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