Diners can anticipate a culinary journey of discovery at the newly revamped Porterhouse, featuring an eclectic menu of mouthwatering dishes crafted to surprise and delight
Every brand has a unique story just waiting to be told, and at Katch International, we always aim to unlock the hidden narrative that lies within. Our recent collaboration with Porterhouse at Sofitel Dubai The Palm exemplifies this belief, showcasing our approach to rebranding a venue that wanted to create a dining experience unlike any other. Porterhouse wasn’t just looking for a new look—they were looking to redefine what a modern steakhouse could be. Together, we undertook a full rebranding journey to capture their vision and create a brand that resonated with sophistication, creativity, and a touch of intrigue.
Discovery and Brand Evolution
The rebranding process started with an in-depth discovery phase. We spent time with the Porterhouse team, diving into the heart of what they wanted their restaurant to stand for. Through a series of collaborative workshops, we explored their mission to elevate classic steakhouse offerings and blend them with unexpected twists.
These revelations inspired us to create a reimagined brand that honoured traditional culinary techniques while embracing an innovative approach. Our goal was to create a space where guests would feel welcome and surprised, experiencing familiar dishes in completely new ways.
Crafting the Brand Identity and Visual Elements
After gaining a clear vision of Porterhouse’s new direction, we set out to design a brand identity that captured the essence of their luxurious yet welcoming dining experience. The new logo was crafted to embody both refinement and warmth, echoing the restaurant’s mission to be both elevated and approachable. Alongside this, we developed a cohesive brand story and comprehensive guidelines to ensure consistency across all brand communications, aligning everything from tone of voice to design elements with the essence of Porterhouse.
In honouring Porterhouse’s heritage, we retained familiar elements of the existing branding to maintain its connection with loyal customers. The iconic line that separates “Porter House” became a central feature, creating a distinctive logo mark that is simple yet premium, perfectly capturing the restaurant’s elevated new direction. We introduced a fresh colour palette to complement the venue’s stunning interior alongside a new font and pattern set to enhance the storytelling. The typeface-style logo reflects the restaurant’s modern vision while paying homage to its established brand heritage.
'Unexpected Classics' – A New Tagline, A New Chapter
To truly encapsulate Porterhouse’s culinary philosophy, we developed the tagline ‘Unexpected Classics.’ This phrase exemplified the restaurant’s desire to deliver dishes that respect traditional flavours while introducing bold and surprising elements. From tableside beef tartare to smoked Wagyu carpaccio, each dish is thoughtfully crafted to engage the senses and offer a unique dining adventure. Porterhouse’s menu is more than a collection of dishes—it’s a curated journey that tantalises the palate with every bite.
The Porterhouse Experience: What Awaits Guests
Porterhouse is a celebration of refined dining, inviting guests to enjoy a harmonious blend of global flavours and premium ingredients. The steakhouse is dedicated to sourcing the finest produce from around the world, including prime cuts of meat and the freshest seafood, all prepared with creativity and care. Each visit to Porterhouse is an exploration of flavours, offering a modern twist on a timeless favourite.
Beyond the food, the atmosphere at Porterhouse is one of understated elegance. The venue’s interior is designed to be both welcoming and sophisticated, providing the perfect backdrop for an unforgettable meal. Every detail, including the curated wine list, the carefully paired cocktail menu, and the plush furnishings, has been thoughtfully considered to bring the dining experience to new heights.
A Satisfying Conclusion
The result of our collaboration with Porterhouse is a brand that not only reflects the restaurant’s vision but elevates it. The new identity, tagline, and visual elements bring their culinary philosophy to life, setting the stage for an exceptional guest experience. The Porterhouse team was thrilled with the final product, and we couldn’t be prouder of the outcome. Together, we have transformed Porterhouse into a destination where every dish tells a story, and every meal is an experience worth remembering.
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