Blending creative heritage and Qatari culture, The Ned Doha, which is a sister brand of Soho House, brings the spirit and glamour of the iconic collection to the region for the very first time
From the moment it opened its doors in 2022, The Ned Doha has become a cultural statement, a design icon, and a new chapter in the global story of Soho House & Co. As the first property in the Middle East under the Soho House umbrella, The Ned Doha brings the brand’s creative heritage and community-driven ethos to the region, reimagined within the historic walls of Doha’s former Ministry of Interior building.
Katch International has had the honour of supporting The Ned Doha in its PR efforts, helping to position the property as one of the most captivating in the region. A truly one of a kind destination, the hotel has achieved the pinnacle of sophistication and luxury, while still being a welcoming space for people to connect and thrive.
A Modern Masterpiece
Blending Brutalist architecture with the retro glamour of the 1970s, The Ned Doha reflects the iconic design sensibilities that have made Soho House properties so beloved around the world. The transformation of the building by David Chipperfield Architects Berlin, alongside interiors by Soho House Design, preserves its striking structural identity while softening it with warm tones, terrazzo floors, velvet textures, and vintage-inspired furnishings. It’s a visual narrative that echoes the Soho House philosophy: stylish, soulful, and rooted in a deep appreciation of history, art, and culture.
A Legacy Gained Over Years
Since its founding in London’s Soho district in 1995, Soho House has evolved into a global network of members’ clubs and lifestyle spaces created for individuals in the creative industries. With Houses now spanning Europe, North America, Asia, and beyond, each outpost tells its own story, connected by a shared spirit. That same spirit lives and breathes at The Ned Doha. Although The Ned is a sister brand to Soho House rather than a House itself, its connection to the family is felt in every detail, from the curated art collection to the community events and the thoughtful hospitality that characterises the guest experience.
Like its sibling properties, The Ned Doha operates on a hybrid model, combining hotel stays with access to Ned’s Club, a members-only social space designed for creatives, entrepreneurs, and tastemakers. This concept takes inspiration directly from Soho House’s mission to offer spaces for like-minded individuals to meet, collaborate, and unwind, no matter where they are in the world. At The Ned Doha, that takes shape in rooftop lounges with panoramic views of the Corniche, spa and wellness offerings tailored to modern lifestyles, and intimate events that foster meaningful connections.
Culture and Heritage at its Core
The cultural influence of Soho House extends well beyond design. At The Ned Doha, it comes to life in the curated experiences, the culinary programming, and its efforts to champion local artists and global talent. With more than 350 original artworks on display, the hotel becomes a gallery in its own right, celebrating voices from the region and offering a platform that aligns perfectly with Soho House’s long-standing tradition of integrating art and design into the DNA of its properties.
For many, visiting The Ned Doha is a chance to experience the magic of the Soho House world for the first time, and a chance to be part of a legacy that began above a small café in London and now stretches across continents. It is a place that feels international yet distinctly Qatari, modern yet nostalgic, exclusive yet warm and welcoming. Much like its sister Houses, The Ned Doha is truly a place to belong.
As The Ned Doha continues to evolve, it will remain a beacon for creativity, connection, and cultural exchange in the Middle East. Its bond with the Soho House family ensures that while each visit feels unique, the experience is always comfortingly familiar, defined by design, shaped by community, and elevated by a shared passion for living well.
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