PUBLIC
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RESEARCH& COPYWRITING
At Katch, our copywriting services in the UAE are rooted in research, strategy, and storytelling that actually delivers results. As one of Dubai’s leading copywriting agencies with a full in-house team of experienced writers, we specialise in crafting content that is engaging, on-brand, and built to perform. We offer copywriting services for both the local Dubai market alongside global brands and regional campaigns across the GCC. Our team understands how to tailor messaging to different audiences, sectors, and platforms. Every brief begins with insight-led research, ensuring the copy we produce is informed, credible, and aligned with both business objectives and audience intent. Our expertise spans every form of written communication a brand might need. We deliver SEO copywriting designed to boost visibility and conversions, alongside blog writing, long-form article writing, website copy, and social media captioning. Our team is also highly experienced in press release writing, award writing, white paper writing, thought leadership, internal communications, crisis communications, podcasts, speeches, and script writing for video, live events, and digital campaigns. Having worked on in-depth White Papers, high-volume SEO blogs, and sensitive crisis messaging, our copywriters are well versed in adapting tone, structure, and style to suit both the platform and the moment. What sets our copywriting department apart is the breadth of our experience and the fact that everything is handled in-house. This allows us to move quickly, maintain quality control, and ensure consistency across all touchpoints, including media-facing content and internal documentation. Our portfolio includes research-heavy projects, editorial storytelling, technical writing, and large-scale content production, all supported by rigorous fact-checking and brand immersion. We also offer Arabic translation services, enabling us to deliver culturally nuanced, bilingual copy that resonates across regional markets and media landscapes.
In moments of pressure and when a quick reaction is paramount, words matter more than ever. Katch’s crisis communications services are designed to protect reputation, maintain trust, and ensure brands remain in control of the narrative when it matters most. Our dedicated team ensures proactive planning is in place and handles real-time responses, supporting clients through sensitive situations with clarity, speed, and strategic intent. Our experience spans hospitality, F&B, live entertainment, corporate, and lifestyle brands, where public scrutiny and digital amplification can escalate rapidly.
We develop tailored crisis frameworks, including holding statements, escalation protocols, internal guidance, and media-facing messaging, all aligned with brand tone and audience expectations. When incidents arise, our team works quickly and calmly to craft empathetic, clear communication that de-escalates tension and reassures stakeholders. With years of hands-on experience managing high-pressure situations, we ensure every message is considered, credible, and built to safeguard long-term brand reputation.
