Big ideas, bold launches, and meaningful moments have set the tone for 2026, and the Katch team has already added energy, creativity, and a steady stream of PR highlights to the market
Everyone loves a fresh start, and for all of us here at Katch, 2026 felt like exactly that. After a standout 2025, we stepped into the new year by putting our best foot forward, ready for another 12 months packed with creative collaborations, successful PR campaigns, and doing what we do best. With the Year of the Fire Horse approaching, and Valentine’s Day, Ramadan, Chinese New Year, and Lent all landing in the same week, we knew we were in for a bit of a rollercoaster, but that’s exactly the kind of challenge we thrive on.
New Beginnings and Fresh Creative Energy
Once the glitter had settled after New Year’s Eve, our team of PR experts jumped straight into action with several exciting events and projects up our sleeves. Starting the year on a high, we helped build the buzz around IRTH Group’s Haus of Tenet, Business Bay’s newest art-led development featuring a specially designed Collector’s Program that gives investors shared ownership of a curated art collection.
A project this creative deserved a launch event to match, so that’s exactly what was created. We took care of every detail for the exclusive black-tie unveiling at Concrete, managing the invites, supporting on the ground, and ensuring the whole evening came together like a perfectly curated exhibition.
The creative juices continued to flow throughout January as we shifted our focus to managing all aspects of PR and communications for the Ras Al Khaimah Art 2026 Festival. Storytelling was at the heart of this exceptional event, and a key highlight was this year’s theme of “Civilizations”. There were also plenty of new additions, including the Contemporary Art Biennale and the Hidden Table culinary series. Pulling the whole thing off with less than a month of planning, Katch published multiple press releases, handled social media, tailored influencer and media invites around each week’s theme, and ensured everyone was talking about RAK’s flagship art and culture event.
Our F&B PR clients also kept us busy, as we assisted in the launch of the Japanese izakaya concept Kantami in Riyadh and oversaw the opening of CupBop’s third store in Dubai. Shaking things up at Novotel Dubai Al Barsha, we also organised a two-night bar takeover at The Flying Elephant in collaboration with Hoots, hosting a masterclass with influencers and then a second evening that welcomed media.
As anticipation built for the Holy Month, we turned our hand to promoting JA Ocean View Hotel’s iftar at Aqua, collaborating with The Global Partnership for a special preview that featured tier-one Arabic media and a targeted guest mix to showcase the property’s Ramadan offering. Finally, rounding out the month on a more relaxed note, Katch brought together Veo Fitness and Longevity for a wellness-led morning at Address Creek Harbour.
Short Month, Big Energy
Even though February is the shortest month, we still made sure to pack in as many PR highlights as possible, kicking off with Animenia Abu Dhabi’s epic return. Featuring an unmissable cosplay competition with a prize pool worth AED 400,000, meet and greets with iconic voices, and four immersive anime worlds, the event called for a strategy that could match its scale and energy, and we rose to the occasion. We also brought the energy and media attention to the opening of Elite Group Holding’s first Jetour–SOUEAST multi-brand showrooms in Ajman.
As a PR agency in Dubai with a dynamic portfolio of F&B and hospitality clients, we know that the simple act of sharing a meal can speak a thousand words. For special holidays such as Ramadan, dining with loved ones is an act of reflection, quiet celebration, and sharing traditions. Helping bring those stories to life, our February was filled with iftar previews, where we promoted elevated Ramadan dining experiences at Address Sky View, family-friendly feasts at Centara Mirage Beach Resort Dubai, and Rove Hotels’ ‘Pass It On’ iftar initiative.
Across the Four Seasons portfolio in the GCC, we also supported a series of Ramadan experiences guided by this year’s theme of ‘Hikayat’, the Arabic word for stories and tales. At Four Seasons Hotel Riyadh at Kingdom Centre, guests explored the spirit of the season through a hands-on cake-making class, learning to recreate the hotel’s special recipe inspired by Ramadan and regional flavours. We also set the scene for the successful second edition of Kinara at JA Lake View Hotel’s culinary series, ‘Forgotten Flavours’, where guests were treated to a special menu rooted in the ancient royal kitchens of India.
Full Fire Horse Mode
After powering through February, March saw us fully embrace the Year of the Fire Horse’s energy, stepping into the month with momentum and a renewed sense of drive. Things kicked off on a high note as we received the exciting news that Katch had been shortlisted for the PR Week Global Awards ‘Best Agency Middle East’, giving the whole team an extra boost and plenty to celebrate as we pushed forward.
With Ramadan in full swing, our team was busy crafting meaningful moments across our portfolio. At JA Hatta Fort Hotel, we introduced Bonfire Nights in collaboration with Project Chaiwala, where guests gathered under the stars to sip on warm karak chai and listen to storytelling sessions by Mohammed Kazim. This built on our ongoing work to promote the resort’s regular offerings and seasonal experiences, with the property reaching an impressive 97% occupancy during this period.
Keeping the spirit of the Holy Month alive, we also helped manage an exclusive iftar for Elite Group Holding, bringing together media and key partners for an evening centred around connection and shared experiences. Meanwhile, for International Women’s Day, we worked with Fairmont Riyadh to host a thoughtful panel discussion featuring inspiring female voices from Al Nahda Society, Art of Heritage, and Saut: The Voice of Down Syndrome Society. The conversation explored the evolving role of women in Saudi society, entrepreneurship, and the importance of giving back, closing the month on a purposeful note.
We’re Just Getting Started
And just like that, Q1 flew by in a blur of ideas, events, and memorable moments. Each project brought a different kind of energy, keeping things fresh and exciting every step of the way. If this is how the year has started, we’re more than ready for what’s next.
