Get the low down on two of Four Seasons’ stunning properties that have teamed up with legendary fashion houses Maison Rami Kadi, Dar Al Hanouf, and Art of Heritage, adding an extra touch of sparkle to the holy month’s festivities
Four Seasons is known for its iconic properties dotted across the globe, but what truly sets it apart is its world-class service and ability to create meaningful experiences for every guest. This Ramadan, two of its GCC hotels - Four Seasons Resort Dubai at Jumeirah Beach, and Four Seasons Hotel Riyadh at Kingdom Centre - partnered with some of the region’s most celebrated designers for a mesmerising showcase of fashion, art, and culture. Each designer presented pieces from their Ramadan and Eid collections, offering inspiration for those looking to elevate their festive wardrobe, all set within the timeless elegance of Four Seasons.
As Four Seasons’ official public relations agency, Katch had a front-row seat at each stylish gathering. With a pedigree in fashion PR and having worked with a series of renowned hospitality brands in the GCC since our inception, this was an exciting moment for us to get involved in yet another groundbreaking event. Join us as we take a look back at these unforgettable moments and discover how these iconic fashion brands did things differently this Ramadan.
Dubai: Couture Meets Culture with Maison Rami Kadi
Beginning the lineup of fashion showcases, Four Seasons Resort Dubai at Jumeirah Beach held an exclusive event on March 6th in collaboration with Maison Rami Kadi. Six breathtaking couture gowns, designed exclusively for Ramadan and Eid, were unveiled in an intimate showcase attended by select media, influencers, and VIP guests. Blending traditional aesthetics with modern haute couture, the collection dazzled with intricate embellishments, exquisite craftsmanship, and Kadi’s signature avant-garde flair.
Alongside the couture showcase, the resort unveiled a bespoke Maison Rami Kadi art piece honouring the Arab woman in celebration of International Women’s Day. On display until the end of Ramadan, the artwork titled ‘Cosmic Flower Unfolding in the Universe’, embodies femininity through a celestial bloom, symbolising strength and resilience. Its petals, adorned with stars, moons, and cosmic motifs, represent the many facets of womanhood, while a luminous golden orb at its heart signifies inner power.
Riyadh: Regal Suhoor and Timeless Saudi Elegance
On March 8th, Four Seasons Hotel Riyadh at Kingdom Centre hosted an extraordinary collaboration between the esteemed Saudi fashion house Dar Al Hanouf and Art of Heritage during an intimate suhoor gala. Set within the prestigious Kingdom Suite, the two-storey haven offered breathtaking views of Riyadh, providing an ideal backdrop as VVIP guests gathered for a first look at the exclusive Ramadan and Eid couture collection.
The evening unfolded to the enchanting sounds of traditional oud music, elevating the atmosphere as 20 bespoke designs—15 for women and 5 for men—were unveiled. This exclusive event not only highlighted the luxury of Four Seasons but also demonstrated the growing influence of fashion PR agencies in KSA, and how traditional craftsmanship is continuing to meet contemporary design.
Dar Al Hanouf, founded by Alhanouf Mazen in 2012, has earned its place as a leading Saudi fashion brand, celebrated for its exquisite couture creations. Rooted in Saudi Arabia’s rich heritage, her designs seamlessly blend modern luxury with a thoughtful nod to sustainability. Meanwhile, Art of Heritage has evolved over 25 years from a philanthropic initiative into a respected brand, led by CEO HRH Princess Nourah Bint Mohammed Al Faisal. Specialising in handcrafted reproductions of traditional Saudi garments, jewellery, and household items, the brand reimagines historical patterns and textiles from across the kingdom for contemporary wear.
Following the launch, discerning guests can now explore the collection through private viewings throughout the sacred season. For those looking to add a truly special piece to their wardrobe, personalised fittings offer the chance to have expert artisans tailor each design to perfection, ensuring an elegant statement for this year’s Ramadan gatherings and Eid celebrations.
As a public relations agency with extensive expertise in fashion PR in the GCC, Katch has always been at the forefront of showcasing brands that redefine elegance and cultural storytelling. This was a great opportunity to get involved in such a globally recognised event while elevating it through our innovative public relations efforts, and it was a tremendous success for all involved.
As Ramadan continues to be a time of reflection, celebration, and connection, Four Seasons has elevated the experience by seamlessly merging fashion, culture, and heritage within its stunning properties. Through collaborations with Maison Rami Kadi, Dar Al Hanouf, and Art of Heritage, each showcase brought a unique perspective on contemporary elegance to the realm of fashion PR while honouring the region’s traditions.
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