Presented by Global Wellness Institute and produced by BBC StoryWorks Commercial Productions, the inspiring new series features R.Evolution and its flagship project Eywa, showcasing Dubai’s rise as a leader in wellness-focused living
The wellbeing of individuals across the globe has become one of the hottest topics in recent years. With this heavy rise in wellness-focused activities and developments, R.Evolution has emerged as a pioneer in redefining how we live. The visionary developer’s flagship project, Eywa Tree of Life, is now being featured in the acclaimed In Pursuit of Wellness series, presented by the Global Wellness Institute and produced by BBC StoryWorks Commercial Productions. The inclusion marks a major milestone not only for R.Evolution but for the growing wellness movement in the UAE and around the world.
This beautifully crafted series spotlights individuals and organisations that are committed to creating more mindful, connected ways of living. With Eywa Tree of Life as the focal point, R.Evolution’s story is a powerful reminder of how architecture and design can truly elevate the human experience.
Wellness as a Way of Life
The global shift toward wellness is now transforming entire industries, including real estate. More people are seeking homes that support their mental, emotional, and physical wellbeing. Air quality, natural light, green spaces, and energy flow are all becoming more and more important, with every element under intense scrutiny as people look for environments that nourish the soul as much as the body.
In the UAE, wellness has become a central pillar of urban development. Dubai, in particular, has emerged as a leader in integrating wellness into the fabric of everyday life through health-focused architecture, eco-conscious planning, and its huge sustainability efforts. As the city grows, so does its ability to cater to a global community that is prioritising meaningful, balanced lifestyles.
A Living Ecosystem in the Heart of Dubai
At the centre of this movement is Eywa Tree of Life, a first-of-its-kind residential development that brings ancient wisdom, cutting-edge technology, and natural elements together in perfect harmony. Inspired by the symbolism of the Banyan Tree and shaped by the ancient principles of Vastu Shastra, Eywa is a living, breathing sanctuary.
Offering just 50 exclusive residences and two penthouses, Eywa has achieved both LEED Platinum and WELL Platinum certifications, making it a true benchmark for sustainable luxury. Its biophilic design integrates over 3,600 crystals into the structure itself to enhance energy flow, while its EMFIS®-based architecture ensures a low electromagnetic environment, supporting sleep, focus, and overall wellbeing.
A Global Narrative
In Pursuit of Wellness is a thought-provoking branded series that explores the universal search for wellbeing. Presented by the Global Wellness Institute and produced by BBC StoryWorks Commercial Productions, the series features 13 stories from around the world, each offering a unique lens into what it means to truly live well.
From ancient healing traditions to futuristic wellness solutions, the series showcases how different cultures, philosophies, and innovations are shaping a new era of holistic living. Divided into themes of Mind, Body and Place, each instalment allows viewers to witness a deeply personal story that reflects a broader, global shift.
R.Evolution’s Contribution to the Series
In Dubai’s Business Bay, cameras followed R.Evolution’s Founder and CEO, Alex Zagrebelny, to explore the philosophy behind Eywa. In his segment, Alex shares how his personal values as a husband and father have informed the vision behind the development. For him, Eywa is about creating a better world for families, a place where luxury and purpose co-exist in service of the human spirit.
Speaking candidly, Alex delves into the principles that shape every R.Evolution project: intention, consciousness, and the pursuit of balance. By integrating ancient knowledge with the latest wellness technologies, he offers a compelling argument for how real estate can, and should, do more than provide shelter. It should enhance lives.
A Vision That Redefines Real Estate
R.Evolution has long been recognised for its dedication to reshaping the urban landscape. With Eywa, that vision is expressed in every element, from crystal-powered energy fields to personalised wellness programmes and nature-infused architecture. The goal is to build something truly beautiful, but also to heal, to restore, and to help residents thrive.
Every detail of Eywa has been crafted to serve this purpose. Boasting an in-house Health and Longevity Concierge, a crystal-embedded pyramid that harmonises energy, and an abundance of plant life and flowing water, the development represents the convergence of nature, design, and soul. It’s a space that doesn’t just house people; it cares for them.
An Enduring Philosophy
For R.Evolution, Eywa is just the beginning. The company’s ethos is rooted in the belief that real estate must evolve to meet the changing needs of humanity and the planet. Through sustainability, emotional intelligence, and design innovation, R.Evolution is redefining what it means to build for the future.
Their projects are not only built to last, but also to inspire. By weaving wellness into the foundation of its developments, R.Evolution invites residents to live more consciously and more joyfully. Eywa is the purest expression of this vision and a bold step into a more harmonious, health-centred way of life.
The Global Dialogue on Living Well
As part of In Pursuit of Wellness, R.Evolution joins a global conversation that is reimagining the future of wellness. With Eywa, Alex Zagrebelny and his team have offered the world a powerful story, one where buildings are designed with real meaning.
The series invites us all to reflect on how we live and how we want to live. In doing so, it positions Eywa and R.Evolution as advocates for a better, more mindful world.
To learn more about In Pursuit of Wellness, visit www.inpursuitofwellnessseries.com
To explore Eywa Tree of Life and discover your sanctuary in the heart of Dubai, visit www.eywa.ae
For more related updates and to Katch us covering similar topics, watch this space!
Katch our game-changing PR and Communications, Social Media, Branding and Design, Brand Consultancy, Digital Marketing, and Global Communications services to help your brand make noise. Get in touch with our 360-Marketing agency in Dubai, Qatar, Saudi Arabia, and London, and let’s get the conversation started!