We work right across the lifestyle spectrum with some of the world’s most respected and innovative brands. Each of our clients represents a carefully considered and valued addition to our portfolio. A selection of our past and present clients are featured below:
The District ME is a brand new youth conference based in Yas Island, Abu Dhabi. Sponsored by Abu Dhabi Tourism and Culture Authority, The District provided the youth, those aged between 14-22, an outlet to not only discover new skills but also a platform for them to receive support and guidance in a variety of areas including technology, fashion, drama and sustainability.
Katch International lead the exciting marketing strategy and campaign that included:
- Public Relations
- Onsite Press Coverage
- Influencer Outreach
- Digital Marketing & Social Media
The District was specifically designed to focus on the youth, giving them a convenient destination where they can spend their summer days. Social media played a key in branding awareness and ticket sales. With mobile usage growing 82% since 2014 and social media by 53%, strong content and strategic partnerships were vital to engagement. A ground-zero online campaign, Katch International lead the pre-event online campaign with targeted teaser content, gaining over 10,000 impressions weekly. Grew 10,000 followers on social media in 2 months and 800 engagements monthly.
The District also gained mass media coverage in Abu Dhabi and Dubai publications, including the front cover of Tempo and, features in English publications such as Khaleej Times: WKND!, Emirates Business, Bahrain This Week, The National, and 7Days. Arabic publications also featured The District such as Al Wahda, Al Watan, Al ittihad, Al Mustaqbal and Al Bayan.
Read more about Katch International at The District on our blog: Did you Katch The District at du Forum?
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