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Last 2015, boss of LVMH’s watch division, industry veteran and newly appointed CEO, Jean-Claude Biver, hit the reset button on the brand positioning of the avant-garde Swiss luxury brand, TAG Heuer.
Katch International was appointed to handle their PR across all GCC and Iran from January, 1st 2015. In June, TAG Heuer adhered to its revamped marketing strategy and generated a massive amount of hype across the Middle East to launch their new 2016 collection.
Highlights of the ongoing public relations activation include supporting TAG in hosting the top tier GCC media at Baselword in 2016 as well as hosting the launch the world’s first luxury smart watch – The Connected watch in Dubai and Qatar, marking an enormous milestone in watch history. Media and guests were invited to get involved in TAG Heuer’s journey to end the season before the Holy month of Ramadan in the most millennial, energetic and entertaining way possible.
Known as the avant-garde and luxury brand, TAG Heuer surely kept their fans entertained with their strategic partnerships in fitting venues, where dynamic and vibrant events were held to prove that their timepieces DontCrackUnderPressure.