GULFOOD

One genuinely global and inspirational food stage – Gulfood is a must-attend F&B industry event were renowned names in food and business meet to source the latest products, gauge market development and push the industry even further ahead. With the adoption of a focused and disruptive theme, every year, this leading, expert food expo invites the global F&B industry to start conversations, recognize innovation and enjoy a multi-sensory culinary experience, all while securing deals, achieving business ROI and preparing companies for the future of food.

Katch managed all of the organic social media strategies, content creation, and campaign execution for Gulfood 2020, which took place from the 16th to the 20th of February. Powered by the big idea of#RethinkingFood, we created and deployed content across four platforms in various forms, from static graphics, images, and videos, to animated graphics and more.

We worked closely with World Trade Centre’s digital marketing team to enhance the performance of the campaigns, while providing all ad designs and videos, as well as advising them on best practice to optimize spending