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Dubai Music Week (DMW) 2015 was the premier international music festival in the Middle East launched by Live Nation Middle East and Dubai World Trade Centre (DWTC). International artists like Ellie Goulding, Jason Derulo and 30 Seconds To Mars performed their chart-topping hits to thousands of fans at the Entertainment Village.
Katch International handled the event’s public relations strategy for a 5 month activation.
Highlights from the PR campaign include securing over 480 features across the GCC as well as international coverage from the US, UK, Canada, Europe, Australia and Asia. The event was also associated with Eid in Dubai and Dubai’s Department of Tourism and Commerce Marketing (DTCM).
Katch International generated more than 10,400,000 circulations for the entire duration of the campaign.
Read more about Katch International at Dubai Music Week on our blog: Did you Katch Dubai Music Week?