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Hosted in Trafalgar Square, Canada Day London celebrates everything Canadian with 90,000 people!
Katch International activated a 6 month marketing strategy and campaign including:
- Public Relations
- Press Coverage
- Blogger Outreach
- Digital Marketing & Social Media
- Outdoor & Underground Advertising
Katch achieved over 50 actively generated media coverage pieces during the Canada Day London campaign. The coverage spread across print, digital and online media and reached over 63 million readers and viewers.
Highlights from the PR campaign include coverage in target media such as BBC National News, Evening Standard, Metro and Time Out. Securing media with exclusive live interviews with Mark Carney. Katch International strategically maintained a strong level of coverage throughout the campaign, building momentum pre and post event.
Katch International also strengthened journalist relationships throughout this campaign which was resurrected the following year with publications such as Wall Street Journal, BBC News, BBC World Service, Metro, Evening Standard, LBC radio and Time Out.
Read more about Katch International at Canada Day London on our blog: Katch London and Canada Day International: press coverage
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