In light of International Women’s Day this March, Katch hosted the What She Said event with an incredible line up of panelists and brand partners at W Abu Dhabi, Yas Island.

March 2022 was a very busy month at Katch International, as the Dubai team now supports W Hotel, Yas Island Abu Dhabi with their PR and Communications services. W Hotels, part of Marriott International Inc., has disrupted and redefined the hospitality scene for nearly two decades, with more than 50 hotels globally. Katch are proud to support W Yas Island as they stand as an iconic, go-to location in Abu Dhabi, Yas Island.

In the spirit of International Women’s Day, the Katch team was tasked with the event coordination for the second series of “What She Said” yearly event at W. The W team and Katch team worked closely to create the this years theme of “The Voice of Social Media”  which comprised of key trailblazing women leaders who use their social media voice as a global megaphone. The second of its series sees two facets of social media; on one end social media personalities use the platform as a tool to voice and encourage body positivity, mental health, and self-love; and, on the other hand, tackle the negativity directed their way for being transparent through daily comments which can often be hurtful and impact mental wellbeing and careers.

The panel consisted of moderator Anna Roberts, the founder of Achievher, communication coach, and an award-winning TV and Radio host with three key female change-makers including Laura Leonide, a plus size fashion model, Danae Mercer, former Editor-In-Chief of Women’s Health Middle East and Emaan Abbass, founder of feminine wellness brand, Ketish. The Katch team even arranged to fly Danae in from Rome to be a part of this amazing event. The team we’re so lucky to handpick these individuals  who come from every walk of life to embrace their idiosyncrasies with confidence. The panelists shared a series of conversations celebrating individuality, inclusivity, and honesty, tackling the issues that come with social media power and presence. On top of this, the Katch team joined forces with homegrown and women-owned brands Achievher, Ketish, Glossy Lounge, and Sugargram as official partners for the event.

In short, Katch executed the ideal 360-degree event and communications plan to make a memorable and impactful International Women’s Day.

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