The wait is over: the brand-new Rove La Mer Beach is now open! Team Katch couldn’t be prouder to be providing our next-level integrated communications and PR services in support of another exciting milestone for our client, Rove Hotels.   

Where the Surf Meets the City

Rover Room at Rove La Mer Beach with sea view

Located on the sunny shores of Dubai’s iconic La Mer beachfront, where the surf meets the city, Rove La Mer Beach offers Rovers (guests) the perfect excuse to soak in the sun, sand and pristine beach waters, explore trendy restaurants along the colourful boardwalk, and take off on an unforgettable urban adventure from one of Dubai’s most historic and best-loved neighbourhoods, Jumeirah.

Rove La Mer Beach is Rove Hotels’ first beachfront hotel and an exciting step in the brand’s journey. As we add more and more convenient locations to our ever-growing collection of well-connected hotels, we continue to find new ways to engage the modern traveller with a diverse array of enriching experiences. By bringing fun, affordable and fuss-free hospitality to La Mer, Rove aims to redefine people’s expectations of what a beachfront hotel is supposed to be and make them accessible to a wider range of travellers,” says Paul Bridger of Rove Hotels.

Cool, Comfortable Stays

Swimming pool with sun-beds at Rove La Mer Beach

An ideal escape to the seascape for a cool, comfortable stay, Rove La Mer Beach offers a choice of two Rover Room types, one with amazing skyline views, and the other with sea views. Each room is fully equipped with all the essentials, plus a Juliet balcony from which to admire breath-taking views of the city and the sea. For those who want to bring along the whole gang, there are plenty of interconnecting Rover Rooms as well.

There are some things Rovers can’t do without, but don’t worry, Rove La Mer Beach’s got you covered:

  • Funky design interiors
  • Direct access to La Mer Beach
  • Outdoor swimming pool and sundeck
  • High-speed Wi-Fi access
  • Lots of dining and entertainment options in the hotel and around the La Mer neighbourhood
  • A 24-hour gym
  • Sofa beds for extra guests
  • A self-service laundromat
  • Complimentary self-parking
  • Water-sport activities and waterpark access on the hotel’s doorstep

Dubai’s Eclectic Beachfront, Right at the Doorstep

Tables, chairs and decor at The Daily at Rove La Mer Beach

Featuring a waterpark, inflatable playgrounds, boutique stores and over 50 gourmet restaurants and lounges, Rove La Mer Beach is located on more than just a beachfront. La Mer is one of Dubai’s most exciting outdoor destinations, offering plenty of activities to delight solo adventurers and families alike. Rovers can look forward to a world of options and attractions, including Laguna Waterpark and Roxy Cinemas, along a wide selection of boutique, concept and department stores, water sports such as jet skiing and kayaking, outdoor gym equipment and a volleyball court, and games like foosball and ping pong.

Relaxed Beachside Experiences

Funky interiors at Rove La Mer Beach

Rove La Mer Beach features a variety of food and beverage options for Rovers to enjoy both indoor and outdoor at the hotel terrace, overlooking the beach.  The hotel is the ideal beachside chill-out spot for relaxing over great food, great drinks and great conversation, out in the open air. From refreshing bevvies at the Drink Truck and vibrant music and drinks at the Beach Bar, to all-day dining at The Daily – there’s something for every mood at Rove La Mer Beach.

Rove La Mer Beach is also a great spot for those freelancing or working remotely. The hotel has working spots, as well as Dubai’s first-ever co-working space on the beach inclusive of dedicated seating. Launched in collaboration with letswork, members can now enjoy these workspaces as well as numerous perks at Rove La Mer Beach and all Rove locations.

La Mer has plenty to discover. For those who love an adventure, why not explore the sandy white beaches that stretch on for miles, or venture further by foot, and discover Jumeirah’s historic roots and ever-evolving landscape? Stay a day or more, whether arriving solo, with a friend, or as a family, and dive into beachfront leisure with all the fun and none of the fuss.

 

On the lookout for game-changing PR and communications services to help your brand make noise in 2021? Get in touch with our PR agency in Dubai or London, and let’s get the conversation started! 

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