Are Influencers Really that Influential?

Are Influencers Really that Influential?

From Macro to Micro: When it comes to ‘Influence’ Size Does Matter! The beginning of the influencer craze, like most manias, started slowly before skyrocketing. Bloggers used various platforms to write about various topics and most supplemented their writing with...
In Demand: Katch Welcomes New Clients

In Demand: Katch Welcomes New Clients

Back in August, we announced on our blog that we had acquired celebrity chef David Myers and his 3 new Dubai restaurants, Bleu Blanc, BASTA!, and Poppy. Since then, the Katch team has expanded, the word is spreading, and the clients are calling. Ranging from F&B...
Global Fashion Brands Go Local for Dubai

Global Fashion Brands Go Local for Dubai

In an era when brand loyalty is low and demands are high, it makes sense that customization has taken off. Shoppers can design their own Nike sneakers, Brooks Brothers suits, Burberry trench coats and Longchamp bags. Global brands are hoping that customization will...
How Dubai Influencers Are Changing The PR Landscape

How Dubai Influencers Are Changing The PR Landscape

Brands are relying more and more on social influencers to get their name out. While magazines, radio and other traditional PR outlets are still necessary to help build brand authority and credibility, social media is now mandatory to reach the masses. Traditional...