Global Fashion Brands Go Local for Dubai

Global Fashion Brands Go Local for Dubai

In an era when brand loyalty is low and demands are high, it makes sense that customization has taken off. Shoppers can design their own Nike sneakers, Brooks Brothers suits, Burberry trench coats and Longchamp bags. Global brands are hoping that customization will...
How Dubai Influencers Are Changing The PR Landscape

How Dubai Influencers Are Changing The PR Landscape

Brands are relying more and more on social influencers to get their name out. While magazines, radio and other traditional PR outlets are still necessary to help build brand authority and credibility, social media is now mandatory to reach the masses. Traditional...