Benjarong is back, and Team Katch is delighted to be rolling out our next-level PR services in support of the relaunch of Dusit Thani’s signature Thai restaurant.
Sitting atop the 24th floor of Dusit Thani Dubai, with picturesque views of Burj Khalifa and the wandering cityscape – Benjarong is an iconic Thai restaurant, recrafted, and is set to open its doors on Sunday, the 8th of November. A multi-award-winning culinary venue in a multi-award-winning hotel, Benjarong is Dusit Thani’s signature Thai restaurant, with a global presence and locations in Abu Dhabi, Bangkok, Cebu, Davao, Doha, Guam, Hua Hin, Maldives, and Manila.
This distinctive space sets the scene for an immersive and unforgettable experience. With dishes crafted from the freshest ingredients, secret recipes and flavours full of harmony and balance, along with exquisite interiors, Benjarong is a magical culinary and social escape, in the heart of the city.
More than a Name
Benjarong is a name derived from the Thai word for ‘five colours’, which is commonly used in reference to porcelain wares of the highest quality. This, however, is just one of an intriguing array of cultural, culinary, visual, and historical elements that have inspired Benjarong’s recrafting. Whether it’s the five flavours found in the authentic Thai dishes, the five colours that bring the restaurant’s vibrant interiors to life, or the five senses stimulated during the culinary journey – there are five captivating elements at the heart of every aspect of the Benjarong experience.
Authentic Thai Cuisine
So much more than a menu, Benjarong’s mouth-watering selection of Authentic Thai cuisine is a true culinary journey. Carefully crafted and beautifully presented by expert Thai Chef de Cuisine Wichit Panyo and his team, the multi-award-winning cuisine finds the perfect harmony and balance between the five flavours of sweet, spicy, sour, salty, and creamy, by using the freshest, finest-quality ingredients. Each dish is designed to amaze the appetite and excite the senses! For guests who are all about the ’gram and looking to snap their next piece of Insta-gold, keep an eye out for the top five most Insta-worthy dishes, easily identified by the icon next to them on the menu.
While every dish is a delicious highlight, some of Chef Wichit’s favourites include Gai Burger Bai Kraprao Lae Khai Dao (grilled chicken burger topped with mushroom, holy basil sauce, Thai fried egg, and steamed rice), Gaeng Kiew Wan (green curry with Thai eggplant, sweet basil leaves, and the choice of vegetables and tofu, chicken, beef, or prawns), and Phad Cha Pla Salmon (Stir-fried salmon fish with Thai round eggplant, zerumbet, green pepper, chili, and sweet basil leaves). For those in search of some sweet satisfaction, Khao Neaw Mamuang (sticky rice flavoured with pandanus and served with mango and coconut ice cream) is what dessert dreams are made of.
A Vibrant Display of Colour
From hues of blue velvets to deep reds in the ceiling, accented by greens, golds and whites in the columns and architectural highlights, this iconic restaurant space has been transformed and reborn with a vibrant display of colour, which stylishly preserves its rich heritage. An enchanting array of European motifs, fused with aesthetically intriguing Thai elements, gives a fresh new look to the space, maintaining a contemporary chic aesthetic that effortlessly blends with a sense of rustic luxury.
Large hand-woven lanterns hang above plush velvet sofas, creating a wonderful juxtaposition, as an elegant light installation with backlit, gold-leafed, circular lights gives a nod to the full moon festivities of Thailand. Benjarong’s ideal location, amidst the Dubai skyline, is tastefully exemplified by white frames, which capture the sweeping views of the city, adding to the grandeur of the lofted space, yet retaining a casual, exciting and fun look and feel.
An Immersive Social Setting
Featuring Instagrammable, flavour-filled cocktails and mocktails expertly prepared by the resident mixology maestro, craft and Southeast Asian hops, and an extensive international grape collection, alongside lots more sips and spirits – Benjarong’s beverage selection is as wonderfully eclectic as it is irresistible.
In addition to a diverse assortment of tipples, guests can look forward to the highest quality of service. Benjarong has been recognised in TripAdvisor’s Traveller’s Choice 2020 for service, quality and customer satisfaction, and its passionate and attentive team take immense pride in providing each and every guest with an authentic and unforgettable experience.
On the lookout for a PR agency in Dubai to get your hotel, restaurant, or F&B business talking to the right audience? Get in touch with us HERE and Katch our game-changing PR and integrated communications services!
Searching for creative design, branding, photography, videography, and content creation services in Dubai? Check out The Underdog!